The concept of this female VIP showroom was to create a cosy & luxurious environment which invites customers. Considering the location of the showroom within a retail building, it was necessary to create a sense of privacy and “distance” where customers can focus on products without interruption. A value-oriented approach has been taken in order to ensure budget-friendly design for this apparel start-up with maximum visual impact.
Neutral palette of colours was established to allow displayed clothing to stand out and to emit a feminine, homy feeling inside. All furniture items are designed efficiently and, in a way, so that they can be easily installed or modified in the future based on the needs of a developing business.
