Shop design for an Italian brand of housewares and kitchenware was developed based on guidelines provided by Tognana. Fairly small unit, intuitively and efficiently organized and furnished to provide maximum capacity of merchandise with adequate setting.
The entrance portal made from steel “wireframe” is enhanced with illuminated masses acting as a feature, attracting customers from the mall corridor and providing additional space to showcase available products. Ceiling suspended elements are introduced to provide additional display area, convey a message about specific products to customers, and increase lighting and add dynamics to the store, allowing.
