Lifestyle modular optical store concept developed for Optx by Al Jaber.
Following ever evolving and changing retail market, specially developed, intelligent modular display system allows keeping up with any space and future business developments that may occur.⁠ Main feature of this project was extensive modularity, with complete range of individual customizable elements adjustable to different size of available space. Furniture was designed using size of eyewear as a module, considering display capacity of each furniture piece, colors appropriate for display background and materials⁠.