Modular concept established for Optx2020 optical store chain across United Arab Emirates. Lifestyle – industrial look feel and midrange optical store was achieved through usage of durable materials and neutral colours suitable for display of eyewear.

Main feature of this project was extensive modularity, with complete range of individual customizable elements adjustable to different size of available space. Furniture was designed using size of eyewear as a module, considering display capacity of each furniture piece, colours appropriate for display background and materials

Following ever evolving and changing retail market, specially developed, intelligent modular display system allows keeping up with any space and future business developments that may occur.