Like Bricks is an immersive indoor play destination at Palm Jumeirah Mall, built around one simple idea: let kids be kids; boldly, creatively, and without limits.
Set within one of Dubai’s most vibrant retail and entertainment destinations, the space is a brick-inspired world of color, movement, and imagination. Children explore a series of distinct zones designed for different ages and energies, from hands-on LEGO-style building areas and soft play for younger ones, to fully interactive digital experiences that blur the line between physical and virtual play.
Every corner is intentional. The layout connects seamlessly across environments, dedicated party rooms bring celebrations to life, while the open, social design naturally encourages kids to interact, collaborate, and create together.
Bright colors, playful forms, and layered lighting give Like Bricks its unmistakable character, a space that feels as thoughtfully crafted as it is genuinely fun. The result is more than a play area. It’s a destination where creativity, learning, and joy all show up at once.
