Discover UAE is souvenir Shop, nestled within Ferrari World, Abu Dhabi, featuring landmarks, culture, and heritage of the United Arab Emirates. Spanning over 700 sqm, this unique retail destination features illuminated main signage, mounted on colorful mesh, inviting customers to explore its distinctive offerings.

Inside, Formula 1-inspired path, starting at the entrance highlighted with multicolored signage, guides customers through the shop. The open ceiling framed with LED screens, neon landmark signs, and path lights in red accents, echoing the iconic Ferrari brand. Efficiently designed, flexible furniture ensures functionality without disrupting the journey.

The retail space showcases various thematic sections with an extensive array of diverse souvenirs. Dedicated heritage area exudes VIP atmosphere, encouraging customers to pause and immerse themselves in local culture, for an elevated shopping experience. The journey concludes at the cafe, offering a cozy seating area where customers can refresh and reflect on their experience.

The design concept focuses on creating a one-of-a-kind, yet playful ambiance that resonates with the product and brand values of Discover UAE souvenir stores.