We aim to create a space that radiates purity, timelessness & gracefulness of Devji Aurum jewellery. To create a space that resonates with the weightlessness of a beautiful necklace, the purity of gemstones embedded inside the ring and the enduring values of the bracelet passed on through generations.
Using high-end materials & textures, an abundance of light in order to create a space open to customers, which will enhance their experience, smooth flow & movement through the store. Considering the limited size of the unit, we’ve established an efficient layout by minimizing obstacles in the form of loose furniture while moving the display area towards the perimeter walls.
Fitting room, previously forming a sort of bulky cubicle, was merged with “history wall” to create a focal point/feature inside the shop. Collections are presented on an incorporated screen in this area, allowing a reduction in the amount of displayed jewellery.
