This store is located in heritage style area of Marsa Al Seef. Intention was to combine both influences of Arabic culture and design with efficiency of contemporary optical store equipped with modular furniture. Carefully chosen finishes like solid oak wood skirting, worn-out metal, grooved geometric patterns, porcelain tiles etc. are providing feeling of informal home-like space.

Interior elements such as traditional solid wooden ceilings, patterned Moroccan flooring and wall mounted mashrabiya screens combined with antique finish lighting by Tom Dixon are creating worm, souk-like atmosphere. Geometric pattern prints are visible on acrylic modular eyewear displays so they can blend into context.

Retail space where tradition meets the contemporary design.