The showroom at Alserkal Avenue was conceived as a destination to showcase a curated mix of Kettal furniture. The focus was not on making a bold architectural statement, but on creating a refined atmosphere where the furniture itself could take center stage.
Rather than heavily redesigning the shell, the space was uplifted through minimal skinning of the existing structure, providing a clean and understated backdrop. The layout highlights the brand while maintaining flow between collections, with neutral finishes and subtle detailing that allow the richness of textures, forms, and materials to shine.
The project required careful supervision and coordination to ensure every element aligned with the design ethos of the featured brand. The result is a showroom that feels timeless and minimal, a curated gallery of design excellence and craftsmanship.
