Modular concept established for Optx2020 optical store chain across the United Arab Emirates. Lifestyle – industrial look, feel and midrange optical store was achieved through the usage of durable materials and neutral colours suitable for the display of eyewear.
The main feature of this project was extensive modularity, with a complete range of individual customizable elements adjustable to different sizes of available space. Furniture was designed using the size of eyewear as a module, considering the display capacity of each furniture piece, colours appropriate for the display background and materials
Following the ever-evolving and changing retail market, a specially developed, intelligent modular display system allows keeping up with any space and future business developments that may occur.
