Lifestyle modular optical store concept developed for Optx by Al Jaber.
Following the ever-evolving and changing retail market, a specially developed, intelligent modular display system allows keeping up with any space and future business developments that may occur. The main feature of this project was extensive modularity, with a complete range of individual customizable elements adjustable to different sizes of available space. Furniture was designed using the size of eyewear as a module, considering the display capacity of each furniture piece, colors appropriate for the display background and materials.
